Skip to main content

Suck it up

Not really, but more in the "can you believe it?" sense.

Just ran across a feature item on a news site that indicated that Spanx, the folks who make slimming garments (these were called "girdles" and such when I was a kid) are now rolling out a line of shape wear that ladies can wear to the gym.

Take a minute to digest that.

Now, the main reason we exercise, in any form, is to look and feel good.  So this Spanx line makes you look good WHEN YOU GO TO DO SOMETHING THAT'S DESIGNED TO MAKE YOU LOOK AND FEEL GOOD?

So why exercise?

Then there were associated articles about the percentage of women who wear makeup when they visit the gym.  It's a lot higher than I would have expected.

This is all an interesting coincidence, as my wife and I took a good walk last night to a local frozen yogurt store, reasoning that we would walk better and further if given the proper incentive.  As luck would have it, we pass by a large workout facility on our way to and from this place, and a few of the folks who've just concluded their workout came to the yogurt place for a frozen treat.  And we both noticed that the men who emerged from this gym were largely dressed, well, to work out.  But the women, for the most part, were well coordinated, with tops, shorts and socks, if not shoes, that match or at least go together.

Harkens back to the dawn of the aerobics era, when I used to play racquetball with a friend on a weekly basis, and we'd see what we both considered the "meat market" at our gym, as there were two large aerobics classes that met on our racquetball night, so you'd see all of the color coordinated leotards, tights, leg warmers and Reebok aerobic shoes, as well as hair and makeup done just right.

To work out.

Spanx also makes a line of items for men.  In addition to the brief, which presumably sucks in a man's gut (and good luck with that), they also apparently make an undershirt that compresses a man's chest and abdominal area.

Hmm.

Now, don't get me wrong.  Bravo to Spanx for identifying these markets and bringing products out that meet certain needs, and for being capitalist enough to make things that people want to buy.

But I think it says something about people that there is demand for any of this.

Comments

Popular posts from this blog

Oscar Magico!

Good Monday morning to everyone!  If you're like me, and stayed up to watch the Oscars last night, you're a little sleep deprived.  I mean, after all, how often does an awards show end with a major twist in the ending?

If you didn't watch and have not watched or read the news, then you don't know about the colossal screw-up that ended what was a pretty entertaining Academy Awards show last night.  The final and biggest award, for the Best Picture, was being presented by Warren Beatty and Faye Dunaway, selected apparently because 2017 represents the fiftieth anniversary year of their vehicle "Bonnie and Clyde."

In any case, after a brief political statement, the pair got down to business and introduced the nine nominees, then Beatty appeared a bit flummoxed by the contents of the envelope.  Dunaway laughed and said "you're impossible" and announced "La La Land," the odds-on favorite, as the winner.

In the midst of acceptance speeches b…

Learning opportunities

Good Monday morning to you.

Perhaps I should state up front that it's a bit of a blue Monday here in the Big Blue Nation, as our beloved Kentucky Wildcats went down in defeat to the arch-rival North Carolina Tar Heels last night in a wild and highly competitive game.  Kentucky's team never really got going in the first half, owing to foul trouble for three starters, and that foul trouble and lack of rhythm carried over for the rest of the game.  Somewhat miraculous that Kentucky had the lead at a couple of points late, but Carolina's depth and experience won out.

Though my wife doesn't agree, that's pretty much the end of basketball for me this year.  I don't watch much other college basketball except to see who Kentucky might end up playing, so if they're done, I probably am, too.

My company is getting into a new aspect of business that you've probably seen and heard about, but because I don't talk in detail about work in this space, I won't el…

Stunningly apathetic

Good afternoon to everyone.  Unusual day and time to post, but my schedule got a little fouled up this week.

Are you planning to watch the Super Bowl?  For a number of years, starting when our kids were, well, kids, we really made a big deal of the day of the big game, buying special snacks, planning a menu appropriate to the site of the game or the participating teams' cities, and so forth.

Last year was great, since the Denver Broncos won and our daughter and her family are season ticket holders!

But this year?  Hard to get excited about the New England Patriots (again) and the Atlanta Falcons.  Admittedly, the Falcons have a Kentucky native and UK grad on the roster, tight end Jacob Tamme, but he was injured mid-season and won't play.  But otherwise, the Falcons don't have any players who command a high level of attention from me.

And then there's the Patriots.  Sorry to my friends in the northeast, but I don't care for the team owner, the head coach, the offens…