New Shoes in the Rain

Greetings and happy Monday!  I hope you had a fine weekend, and if you're into sports, hope your teams all won over the weekend! Have you ever heard the term "Q score?"  It's something that's used in the advertising and entertainment industries to note which celebrities are held in high esteem by the general public for whatever reason.  Advertisers don't want someone with a low Q score hawking their products any more than the producer of a blockbuster movie (if there is such a thing anymore) wants a low scorer on the Q scale to star in that picture.  The host of a network morning news show might have been chosen based on his/her Q score. For instance, in 2020, Oprah Winfrey had a Q score of 23 Positive.  Lester Holt, the anchor of NBC Nightly News, has an 18 Positive score.  So with that in mind I reference Qanon, which is a pretty out-there political/social group.  I say "out there" because of their origins.  They originated in 2017 or thereabouts i

Good morning, again, from the road. All of the windshield time I’ve racked up of late gives me lots of time to think about….nothing in particular! Oh, I am an avid podcast listener, depending on the subject (mostly tech, politics and baseball), as well as audiobooks (nonfiction and biographies are my preferences).  But sometimes I just play music I like and let my mind wander where it will. So one of the many subjects my little brain landed on recently is the process companies go through when they rebrand certain products or even the entire company.  First example I happened upon was that of the Aunt Jemima brand of pancake mix, syrup and other similar products. No question, that but if rebranding was way overdue, as the name is offensive to many and always was.  But the company decided to pull a name out of obscurity, Pearl Milling Company, to replace their problematic former name.  Doesn’t exactly roll off the tongue, does it? Worth noting that baseball’s Cleveland Indians and footba